Here you’ll learn the important reasons why beginner bloggers should learn how to research keywords since the beginning and how to do it and what tools available.
The reasons are:
1. Because currently you are “nobody” and search engines is your only hope.
At the beginning you don’t know how to market yourself, you don’t have a community, you don’t have an audience, you don’t have mailing list, no one knows you. So your only hope to get your post read is by getting traffic from search engines.
2. Your resources are limited
If you blog on your own, your time, energy, money are limited. That is why you want every effort you make brings the most results in the most efficient manner.
Keyword research is about making strategic moves, instead of shooting randomly.
How do you get a traffic from search engines?
To get traffic from search engines, especially from Google, you need to understand how it works. Then you can adjust your writing to the way it operates. Please watch this video presented by Matt Cutts.
For you who may not be able to see the video, let me explain it as short as possible:
Google indexes all the web pages around the world. The process of finding these pages is done by software programs called spiders. Spiders start by fetching some oweb pages and then they follow the link on those pages to find another web pages, and so on. Billions of pages get stored in Google database.
If a user want to know how fast a Cheetah can run, he types “cheetah running speed” and hits return. Google softwares will find the pages that includes those term. The result could be thousands.
How Google decide which document that user really want? By asking questions more than 200 questions, such as:
- How many times does the content contain the keywords?
- Do the keywords appear on the title, in the URL, directly adjacent?
- Does the content contain synonyms for those words?
- Does the page come from quality website or low quality website?
- What is this page’s Page Rank?
Page Rank is the formula to rate the importance of a page by looking how many outside links pointing to that page and how important those links are.
Google than combine all those factors to give scores to each individual pages and return the result to you below half of a second.
From the explanation above you can conclude to get traffic from the search engine there are two things you need to do:
1. You write about what people search for
People search for information. The job of a search engine is to provide the most relevant answer to users’ search queries. So if you write something no one search for, then you’ll never be picked up.
How to know what people are looking for? We’ll discuss it below.
2. Put keywords in places, that Google looks for when trying to match user’s queries with their indexed pages.
People use keywords to search for something. These keywords will be matched to words that are on:
- The title
- The URL
- The meta description
- The body.
So by placing the keywords on those positions, you will have better chance to make Google thinks that you are relevant.
3. Add synonyms to the body
Think about other words that users may search regarding the information he wants to find. For example in case of flash disk: usb drive, thumb drive, etc. This will extent your relevancy, in case users use synonym keyword to search.
In the video, Matt Cutts mentions also about Page Rank and Backlinks. They are important, but I won’t go deep about the topic in this post.
How to do keyword research?
Basically, there are two steps:
- Find seed keywords to be fed into your analyisis tool (AdWords Keyword Planner, Long Tail Pro, etc.).
- Find long tail keywords with low competition.
1. How to search for seed keywords?
Remember, you want to write something that people in your niche looking for. For that purpose you could use forums or groups to discover what specific topics that gets a lot of discussion.
Then pull some seed keywords you can find or think of from those topics.
You might also want to try Quora.com. It is a question-and-answer website where questions are asked, answered, edited and organized by its community of users. Where could be a better place to find problems you can address?
2. How to find long tail keywords with low competition?
After you get some seed keywords you put them into your keywords research tool to dig some data.
You can use free or paid tools. If you just care about how much search volume a keyword has, just use Google Adwords Keyword Planner. You don’t need commercial tools, such as Long Tail Pro. Because it pulls data from the same source.
As you can see the phrase for “keyword research” yields 635 results in Keyword Planner and 636 results in Long Tail Pro. The 1 result in difference in LTP is due the seed keyword included in the search result.
But if you want your analysis goes beyond that, then you should purchase paid keyword analyzer tools available on the market, because it allows you to access further data.
Regarding Long Tail Pro, if you want to know about the level of competitiveness of a keyword, you need to optin for their Platinum Version, which going to cost you $17/mo.
There’s a metric Keyword Competitiveness (KC) that will show you a number 1 to 100 as an indicator how hard it is to rank for a particular keyword
According to LTP the score of 0 to 30 means that you have low competition for the keyword and your website could reach the top 10 results soon.
Without this you may need to estimate yourself using its Competitor Analysis feature.
Now which one from the list on the image above are the long tail keywords?
Long tail keywords are keywords contain more than 2 words.
Why people target long tail keywords?
Because keywords that are less then 3 words, usually very hard to rank. There are people who already establish their feet on those keywords.
Moreover even though the search volume of long tail keywords is usually low, but the level of competitiveness is also usually low. So you have a better chance to rank in the number 1 page of Search Engine Result Page and you can get traffic.
Google representatives always say create content for user not for search engines. In my opinion, the reason Google says so, because people who focuses on SEO only tend to write crappy content. Because it is written for a machine. But in the other hand if we write solely for human and we don’t rank on search engine, we won’t get traffic.
Let’s get real, we need a balance of both sides.
I have a post that contains valuable information. Basically, it contains the summary of SEO questions in Google Webmaster translated into my native language. I took days to create it. I watched a few hundred of videos, summarized and translate it. It contains a more than 11.000 words.
Do I get the love from Google? No.
Since the day of it is published on Feb 2nd, 2015, the highest traffic that I get per day is only 7 with the lowest 0. Below is the graph.
I didn’t think about keywords at that time. And this is the result after I do a little bit of research. By entering my title “tanya jawab seo” and “Tanya jawab seo for google webmaster” I get zero search volume. What a revelation.
If you already the have an audience you may have the flexibility to write something that people don’t necessary looking for in the search engine. But if you are new, you might want to consider this post advice.